Hidden Secrets Tours is a Melbourne business whose mission is to share an experience that you will only find in Melbourne.
The tour concept began with publisher Michelle Matthews and a Small Business Development Grant from the City of Melbourne in January 2004. The company’s owner, Fiona Sweetman, took the first tour in May 2004 as Hidden Secrets Tours. A focus on small business, especially on local content, alongside innovations in urban design and culture, amongst Melbourne’s diverse community, make these urban experiences unlike any other!
Fiona and her company continues to evolve, with acquisitions of additional tours to the brand including Vintage Outings, and Golden Mile Heritage Walks and continues to discuss with creative thinkers on developing new itineraries to extend your relationship with the creative capital of Australia.
All destinations included in the tour itineraries do so by invitation, after consultation on their strengths in customer service, product, and or design origin, and they participate without commissions.
Hidden Secrets Tours is a tourism business that focuses on what makes Melbourne tick. We are proud to be a business that does not need a car. We choose to have as many of our products as possible locally sourced and manufactured – both by our friends that we visit and what we do and consume in house. We believe in supporting small business first, and ask for no commission on any purchases that our clients make on or after a tour.
Our Industry Achievements
We are fortunate to have worked on….. The Oprah visit in 2010, AIME 2012, sharing Melbourne with CondeNast 2012, and so many more great clients. Lendlease, Cotton On, RMIT, Kids Under Cover, MSFW, Westfield…..
We are fortunate to have bee recognised with: A Melbourne Award for Contribution to the Community in 2008, We were nominee for Business 3000 awards in 2009, profiled on the inflight JetStar Melbourne Arrivals Video, Trip Advisor Certificate of Excellence in 2013, and involved with Tourism Victoria with Inside Stories to name a few.
We are paid members of VTIC, ATDW , MAB and Melbourne Convention Bureau and extensively with Destination Melbourne, City Of Melbourne, Tourism Victoria, Tourism Australia, and the Professional Tour Guides Association of AustraliaMedia Enquiries
Would you like to work with us?
Fiona Sweetman and the team at HST are always looking for keen and suitable guides. We have a particular style and only have part time work. Please send us your CV and reasons why you would like to work with us. You do not have to be from a traditional tourism background, but have strong sense of service, and be resourcefulEmployment enquiries