Fiona Sweetman Director – Born and raised in Melbourne, it wasn’t until 1992 that Fiona ventured overseas. Its this appreciation of both local destinations and international niche areas that Fiona feeds from to create innovative Melbourne experiences. Her reputation in promoting local talent to consumers and tourism bodies encourages a fresh way of presenting retail, hospitality, and tourism. With an enthusiasm for small business and a love of the intricate history of her home town, Fiona having been the face and cofounder of Hidden Secrets Tours since its launch, took over the full operations of Hidden Secrets Tours 2 years later. In 2014 Fiona received the wonderful 10 year commendation from the City of Melbourne – a program that recognises longevity of small business in the city.. Fiona is member of the Professional Tour Guide Association of Australia, a committee member for the City Precinct business association, and an associate member of the National Speakers Association. Follow Fiona on linked in for further information
Sarah wears many hats within her work life and joining us a guide is just one of them. Her knowledge of the city and its retailers is invaluable, and her graphic design skills have come in handy too! Sarah has become an integral part of the branding and marketing wing of our tour company, and we are excited to have her work with us on more projects and help develop the business. Sarah is an enthusiastic host of the Lanes & Arcades Tour as well as the Cafe Culture Tour.
Zoe has been with Hidden Secrets on and off for over 4 years now, and her enthusiasm for the client experience and sharing her urban discoveries is a delight. Zoe is part Present Tense Theatre. Zoe has had an amazing season in Edinburgh 2014 with her one woman show FOMO
Not really sure what being a guide would be like, Danae came to Hidden Secrets in 2013 with a love for writing about the city and now Danae is an integral part of the 2015 team – have a look at her blog when you get a chance too for all things Melbourne and travel.
Luisa has been making theatre here in Melbourne and Sydney, and in amongst her adventures on stage she is part of the Champagne Serenade ensemble and a valuable guide with us.. her enthusiasm for the history of Melbourne is intoxicating. She performed in the wonderful Richard Frankland play Walking into the Bigness, and we are looking forward to seeing her again in 2015
Amy has taken a leave of absence for a few months – as she will be on stage in ONCE musical here in Melbourne. Her wonderment at Melbourne and all its hidden haunts kept clients wanting more, and when she is ready we look forward to having her back in the team.
Sean has come and gone and returned to Hidden Secrets a few times, for study, to spend time in Germany, or to try other tourism options…. how lucky are we that he comes back to the walking tour option, and the creative community that he is now a part of.. Sean is a student of science ( dont let that distract you) and also a wonderful artist… with exhibitions planned yearly – watch for his work - seanlayh.com Sean takes the Lanes and Arcades tour as well as the Progressive Degustation Tour.
Anna came to Hidden Secrets as a recomendation, and slipped into the mould of tour host well.. Though Anna works in film and production, her keen eye, and sense of research has brought a wnderful flavour to her walks. Anna has left and returned to the Team a few times, as varios projects take her off to exotic parts.. we are pleased to have her part of our little possy, especially when she works with such amazing locals as Simon Griffiths – see more of her work on her website - annajeffries.com
Dale has been a friend of Hidden Secrets for almost 10 years, as publisher, co-collaborator for projects as Melbourne was announced a UNESCO city of Literature, and inspirational Melbourne watcher.. He has written many books about our favourite city, as well as being part of great projects in Hobart too ( shh).. in 2015 he has joined our team to host some of the Progressive Degustation Walks when he is in town.. - you can see one of his projects here melbourne-precincts.com.au